In 1960 SIDI began as a craftsman's workshop manufacturing mountain sports footwear. In the 1970's SIDI began specializing in cycling footwear and boots for off-road and on-road motorcycling. Dino Signori, founder of SIDI, has combined a passion for cycling with more 50 years of experience manufacturing innovative sporting footwear.
Thanks to this passion and a deep, intuitive knowledge of the business SIDI has become the market leader in cycling and motorcycle shoes. After half a decade, SIDI's unique balance of tradition and innovation, style and comfort, make SIDI sporting footwear exceptional in the industry.
Highlighting the strong identification between the company and its founder, the Sidi logo started off as a union of DIno SIgnori's initials. In 1974 the logo becomes the one we all know today with the addition of the vortex symbol representing strength and movement.
From a simple logo, the Sidi trademark has become one of the most recognizable and known brands in the business. Tradition, values and commitment combined with an efficient international distribution network make Sidi a company that is present all over the globe. Because of their guaranteed quality, SIDI footwear has been chosen by millions of athletes. Since 1960 SIDI has researched and developed highly technical footwear in order to achieve the maximum in reliability and comfort.
Combining innovation with a half-century of experience; the SIDI brand evokes a passion that goes beyond that of just a company.
The early history of Fox Racing and Fox Racing Shox were intertwined. Fox Racing Shox is a brand of offroad racing suspension components founded by Geoff Fox's brother, Bob Fox. Fox Racing Shox were distributed by Moto-X Fox and Bob's company was originally under the corporate umbrella of Moto-X Fox. In 1977 Bob's division split out as a separate company called Fox Factory Inc. Fox Head, Inc. headquarters are in Morgan Hill, California, with additional offices in Irvine, California and Newcastle upon Tyne in the United Kingdom. Fox built its business by developing clothing for motocross. Through sponsoring and working closely with riders such as Ricky Carmichael, James Stewart, Damon Bradshaw, Rick Johnson, Mark Barnett, Doug Henry, Jeremy McGrath and Steve Lamson, the company has researched and developed race clothing that provides riders with protection, performance and freedom of movement.
Fox Head, Inc. is headquartered in Irvine, CA, with additional offices in Morgan Hill, CA and Barcelona, Spain. The Fox brand is the most recognized and best selling brand of motocross apparel in the world today. Fox built its business by developing clothing for high intensity, physically demanding motorsport of motocross. Through sponsoring and working closely with the best riders in the history of the sport riders such as Ricky Carmichael, James Stewart, Damon Bradshaw, Rick Johnson, Mark Barnett, Doug Henry, Jeremy McGrath and Steve Lamson - our company has researched and developed race clothing that provides riders with maximum protection and performance and freedom of movement. For more than three decades Fox has created the best motocross riding apparel in the world, which is able to withstand the elements and the torturous racing conditions that are a major part of motocross.
Founded in 1963, Alpinestars has built a reputation of innovation and prestige. Now, fifty years later, Alpinestars is synonymous with quality, protection, technology and style.
It was the adrenalin-charged spectacle of racing; man and machine symbiotically bonding in the pursuit of speed that inspired Alpinestars founder Sante Mazzarolo to create the most advanced motorcycling footwear the world had seen. Fueled by this passion, Alpinestars later added gloves, jackets, leather suits, and armor and has grown into the premier technical motorcycle safety company in the industry. Every Alpinestars product is put through a rigorous testing regime and scrutinized against the highest industry standards to maximize quality and performance. Then the gear endures countless miles of real-world testing in the toughest environments to further improve durability and practicality.
Alpinestars develops world-class technical apparel and footwear for all forms of motorcycling, auto racing and action sports as well as offering a large range of stylish casual clothing.
Having introduced the motocross boot in the early years of the sport, Alpinestars began a legacy of form and function that shaped the roots of the company. Since then Alpinestars has expanded to both motorsports and action sports. The brand now offers proven and tested technical apparel to world-class athletes and individuals from all over the globe.
Established in 1996, FLY Racing began as a manufacturer of motorcycle handlebars and helmets. Since then, the brand has quickly developed into one of the fastest growing powersports apparel brands in the competitive North American market. FLY Racing products are distributed in 40+ countries worldwide; and in the United States exclusively by Western Power Sports (WPS, Inc.).
Pushing the limits of feature and function at an unbelievable price, the Fly Racing Maverik Boots represent a new era in MX boots. A genuine leather heat shield, anti-dirt repelling top gator, molded impact resistant shin plate, and Fly Racing's original designed secure and easy action buckles provide comfort and protection usually seen on only the most expensive of boots.
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For those who run with the bulls, for the aggressive rider, for the gung ho sport racer and stunt rider, there is Speed and Strength. Driven by the love of absolute acceleration and fueled by a two-wheel communal quest for glory, Speed and Strength jackets, helmets, gloves, and other gear are the revolutionary new line of protective motorcycle gear to shield you on your furious ride to hell 'n back.
Speed & Strength jackets, gloves, and helmets are designed for riders who sprint through the night faster and stronger, riding off the chain, for those who hear the call to arms in the moment of truth. These are the riders destined for fame and fortune, for Speed and Strength. Two-wheel masters adorned in Speed & Strength gear have included seven-time AMA Grand Nationals dirt-track champion, Chris Carr; AMA Superbike and Supersport Champ, Miguel Duhamel; Flat Track Champ, Jared Mees; Harley® stunt rider, Jason Pullen - yes, on Harley®s; Stuntwars World Champ, Bill Dixon, with the longest stoppie; Ryan Suchanek with the fastest wheelie on ice; and Clint Ewing, who holds the longest motorcycle ride through a tunnel of fire. These are the warriors who embody Speed and Strength and who have worn Speed & Strength gear on their escapades.
Motorcycle Superstore carries a large collection of Speed and Strength jackets, gloves, helmets, and casual wear right here. Grab yourself some Speed and Strength gear and ride under the radar, and when that twist of fate kicks you into overdrive, you will be ready. The revolution has begun. Join the fight.
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